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Even though the concierge medical practice model has been around for close to two decades and has evolved along with the changing healthcare environment, confusion and certain preconceived ideas about it persist within the medical community. It’s time to bust a few myths.

Myth: A concierge practice requires patients to either pay or leave the practice.

Truth: Today’s concierge medical practice models allow physicians to choose how they would like to practice. The hybrid conversion model provides physicians the flexibility to convert a portion of their patient panel to a concierge model, while still maintaining a traditional practice for their patients who choose not to participate.

Myth: A concierge practice is strictly for primary care doctors.

Truth: Many multi-specialty and specialist groups offer concierge programs. Concierge programs allow these groups to offer yet another service to help with financial sustainability.

Myth: Concierge practitioners are beholden to their patients’ every need.

Truth: The doctor-patient relationship is a mutually beneficial collaboration. Physicians are in this field so they can help their patients. A concierge model allows physicians to offer their patients convenience paired with personalized medical services.

Myth: A concierge practice must be non-par with Medicare and all insurances.

Truth: A concierge practice is compatible with many insurance plans. Physicians can choose the insurance groups with which they wish to participate. Billing patients remains the same. In-network rules still apply. Physicians should consult with their insurance providers for more information.

Myth: Concierge services are only for very wealthy patients who can afford the fees.

Truth: Concierge program participants come from a range of socio-economic backgrounds. One article showed that fees can be as high as $20,000 a year, but that is an outlier – the national average is around $1,800 per year.[1]

Myth: This concierge model is only for independent physicians.

Truth: Physicians practicing within physician groups and hospital settings can also operate concierge models. The concierge model can nicely complement the existing services of physician groups and hospitals, providing an alternative for the traditional model, and helping to support the less profitable areas of practice.

Myth: A concierge fee only covers a patient’s annual exam.

Truth:  Our concierge program fees do NOT pay for any professional services.  In contrast, Membership Fees in our concierge programs cover robust and easily accessible wellness services, such as personalized health coaching, as well as the ability to guarantee increased conveniences like extended, unhurried office visits, minimal wait times and guaranteed same-day/next day appointments.



[1] Medical Economics. (2016, August 10). Concierge medicine becomes an option in the reform era. Medicaleconomics.com. Retrieved from https://www.medicaleconomics.com/medical-economics-blog/concierge-medicine-becomes-option-reform-era.

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